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Citation Flow is a metric used in search engine optimization (SEO) to measure the quantity and impact of backlinks pointing to a website. Developed by Majestic, it provides insights into a website's authority and influence based on the number of citations it has received from other websites. Citation Flow is a numerical score that represents the quantity of backlinks, indicating the popularity and reach of a website across the internet. The concept of Citation Flow is centered around the idea that the more websites reference and link to a particular website, the more influential and authoritative it is considered to be. Each backlink is seen as a citation, contributing to the overall Citation Flow score. A higher Citation Flow score suggests a stronger online presence and a greater likelihood of higher search engine rankings.

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